Macau: On the tourist industry’s “soft ware”

Visitors2014

 

Above is a display of visitors by country of residence up to Q1 of 2014, data courtesy of DSEC, and an update to last year’s post on the distribution of visitors to Macau. The Macau Daily Times has recently published an article on the “lack of quality of Macau’s tourist software”. Here, software is not meant as an IT definition but as soft skill, i.e. English language skills, quality of service, friendliness and knowledge in touristic activities.

However, first a few diagrams showing the current situation:

ChinavsRest2014

As before, China has overtaken Hongkong and the Rest of the World in terms of overall visitors. Also having a look at the Last Year Quarter to This Year Quarter growth rates, China is strong:

QtoQ2014

As such, it is not surprising that tourist agencies see Chinese tourists as the more interesting target group. Or, as mentioned in the MDT article:

non-Chinese tourists usually have a higher requirement compared to the visitors from mainland China.

Two groups were particularly mentioned in the article, Japanese and Korean customers. Let’s have a look at them:

JapKor2014

Whereas Korean visitors seem to have increased in recent quarters, Japanese have decreased. In average between 80000 and 120000 visitors each quarter per country. Nothing compared to the 4.x million Chinese coming every quarter.

Another two countries emphasized in the article are Israelis and Russians:

The manager also pointed out that there are increasing numbers of visitors coming from Russia and Israel since around a decade ago.

RussianOthers2014

Whereas Israel is not separately listed (and assumed to be in the category “Others”), the Russian Federation has a sharp increase in the last couple of years with up to 9500 visitors coming every quarter. Thats a whopping 100 Russians every day.

Yet still, with Chinese touristic visitors on the rise, the overall percentage of Hongkongnese and “others” is declining in the visitor mix. Whether tourist agencies really will increase their effort or whether taxi drivers will try to be more polite (As per MDT: For example, there are some drivers that are impolite), time will tell.

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s